ITR is a non-governamental and non-profit association; it has no profit-making intentions, either direct or indirect.

AITR promotes, helps define, raises awareness for, researches, updates and safeguards the cultural paradigms and the subsequent practical actions connected to the phrase “responsible tourism.” AITR also promotes and coordinates its members by encouraging the culture and the Responsible Tourism trips they propose and creating synergy among members.

AITR is inspired by ethical and democratic principles and so promotes activities that support a Tourism that is Responsible, sustainable and ethical. It aims to raise awareness among citizens, promote lifestyles and a consumerism that is fair to all involved.